Every role below is a step from product execution toward full commercial ownership — merchandising, then marketplaces, then categories, then P&Ls.
May 2026 – Present · Mumbai
All Things Baby
Brand Manager
Managing international brand growth across D2C, marketplaces, quick commerce, and offline retail.
- Own end-to-end growth and P&L for a portfolio of international brands across Amazon, Nykaa Fashion, FirstCry, Tata Cliq Luxury, quick commerce, and retail.
- Lead product launches, promotional campaigns, and 360° marketing initiatives for revenue and customer acquisition.
- Manage inventory planning, procurement, and stock health to minimise stock-outs and excess inventory.
- Monitor revenue, profitability, traffic, conversion, and engagement; drive data-backed optimisation.
- Present monthly business reviews and strategic recommendations to brand partners and senior stakeholders.
Apr 2025 – Apr 2026 · Bangalore
Amazon
Brand Specialist, EU
Driving vendor growth across Amazon EU through structured business planning and operational excellence.
- Managed vendor-level P&L across Net PPM, PCOGs, contribution margin, availability, and buyability.
- Built and executed Joint Business Plans with EU vendors for competitor matching, supply-chain efficiency, and category growth.
- Ran Weekly and Monthly Business Reviews to identify gaps, performance drivers, and growth opportunities.
- Led strategic negotiations on pricing, promotions, and selection expansion, improving profitability and customer value.
- Used AI-driven insights to improve forecasting accuracy, catalog health, and fulfilment metrics.
Jun 2021 – Mar 2025 · Mumbai
Nykaa
Assistant Manager, Brand & Category Management
Two categories, two playbooks: seasonal women's fashion and high-velocity men's grooming.
- Women's Winterwear: managed P&L and end-to-end ownership of jackets, hoodies, sweaters, and seasonal collections.
- Led Annual Operating Plan, Open-to-Buy, assortment planning, replenishment, and inventory optimisation.
- Identified assortment gaps and onboarded new brands to improve category width and conversion.
- Men's Grooming, Skincare & Fragrance (Senior Executive): drove 40% category revenue growth and 30% visibility improvement through strategic assortment, pricing, and promotional planning.
- Partnered with CRM and marketing to deliver 30% YoY category growth through personalised campaigns and acquisition initiatives.
- Managed end-to-end brand partnerships: P&L ownership, pricing strategy, inventory planning, and growth KPI management.
Sep 2020 – Jun 2021
Meteor APAC India
Assistant Manager, Business Development
Marketplace growth across India's three biggest platforms.
- Drove 30% sales growth across Amazon, Myntra, and Flipkart.
- Supported new product launches through category optimisation, pricing strategy, and promotional planning.
- Improved product visibility and platform performance with data-backed merchandising.
Jun 2018 – Aug 2020
Sportsqvest
Merchandiser
End-to-end merchandising operations for online marketplaces.
- Managed procurement, inventory planning, catalog management, and e-commerce listings.
- Improved stock availability and inventory turns across major online marketplaces.
- Coordinated internal and external stakeholders for on-time execution and availability.
Feb 2018 – Jun 2018
Samrat Gems Impex
Fashion Merchandiser
Sourcing and production coordination for fashion merchandise.
- Managed sourcing, procurement, production coordination, and inventory planning.
- Ensured timely deliveries, quality compliance, and efficient stock management.
Jan 2017 – Nov 2017
BRZEE
Fashion Merchandiser
First marketplace exposure: onboarding brands where India shops.
- Managed brand onboarding across Amazon, Myntra, and Flipkart.
- Oversaw product cataloging, stock management, and platform visibility optimisation.