Snehal Pujari
Category Management · Brand Growth · Vendor & Marketplace Operations
MUMBAI, INDIA · +91 97692 60522 · SNEHALPUJARI046@GMAIL.COM · LINKEDIN.COM/IN/SNEHAL-PUJARI · WWW.SNEHALPUJARI.COM
Professional Summary
Category & Brand Management professional with 9+ years across e-commerce, beauty, fashion, grooming, and marketplace businesses, including Amazon and Nykaa. Expertise in category growth strategy, vendor management, assortment planning, pricing optimisation, P&L ownership, and operational excellence. Track record of driving up to 40% category revenue growth through data-led decision making, cross-functional stakeholder management, and scalable execution frameworks.
Core Competencies
- Category & Account Management
- Vendor Management & Joint Business Planning
- Marketplace Operations & Seller Performance
- Business Growth Strategy & P&L Management
- Pricing, Margin & Assortment Planning (OTB)
- Stakeholder & Cross-functional Management
- WBR / MBR Reviews & Performance Reporting
- Catalog, Buyability & Inventory Optimisation
- CRM, Dashboard Management & Data Analysis
- Amazon Vendor Central, Salesforce & Tableau
- Advanced MS Excel & Business Insights
Professional Experience
- Own end-to-end growth and P&L for international brands across D2C, marketplaces (Amazon, Nykaa Fashion, FirstCry, Tata Cliq Luxury, quick commerce), and offline retail.
- Lead product launches, promotional campaigns, and 360° marketing initiatives driving revenue and customer acquisition.
- Manage inventory planning, procurement, and stock health, minimising stock-outs and excess inventory.
- Present monthly business reviews and strategic recommendations to brand partners and senior stakeholders.
- Managed vendor-level P&L across Net PPM, PCOGs, contribution margin, availability, and buyability.
- Built and executed Joint Business Plans with EU vendors, improving competitor matching, supply-chain efficiency, and category growth.
- Ran Weekly and Monthly Business Reviews identifying gaps, performance drivers, and growth opportunities.
- Led strategic vendor negotiations on pricing, promotions, and selection expansion, improving profitability and customer value.
- Leveraged AI-driven insights to improve forecasting accuracy, catalog health, and fulfilment metrics.
- Women's Winterwear: managed P&L and end-to-end category ownership; led AOP, Open-to-Buy, assortment planning, replenishment, and inventory optimisation.
- Identified assortment gaps and onboarded new brands, improving category width, selection, and conversion.
- Men's Grooming, Skincare & Fragrance (Senior Executive): drove 40% category revenue growth and 30% visibility improvement through strategic assortment, pricing, and promotional planning.
- Partnered with CRM and Marketing to deliver 30% YoY category growth through personalised campaigns and acquisition initiatives.
- Managed end-to-end brand partnerships including P&L ownership, pricing strategy, inventory planning, and growth KPI management.
- Drove 30% sales growth across Amazon, Myntra, and Flipkart marketplace platforms.
- Supported product launches through category optimisation, pricing strategy, and promotional planning.
- Managed end-to-end merchandising operations: procurement, inventory planning, catalog management, e-commerce listings.
- Improved stock availability and inventory turns across major online marketplaces.
- Managed sourcing, procurement, production coordination, and inventory planning for fashion merchandise.
- Managed brand onboarding across Amazon, Myntra, and Flipkart; oversaw cataloging, stock management, and visibility optimisation.
Achievements
- Delivered 40% revenue growth in the Nykaa men's grooming & beauty category.
- Increased category visibility by 30% through growth-focused campaign planning.
- Drove 30% marketplace sales growth at Meteor APAC India.
- Tassel Fashion and Lifestyle Awards 2013 — 1st Prize, Best Collection.
- Tassel Fashion and Lifestyle Awards 2014–2016 — Showcased designer garment collection.
Education
- Bachelor of Arts — Bhavans College, 2017–2020
- B.Sc. Fashion Designing — INIFD, 2013–2016
Certifications
- LinkedIn Learning — Digital Marketing Tools
- Gen AI Sapiens & Buy-ability Gen AI (Non-Tech)
Tools & Technologies
- MS Excel (Advanced) · Tableau · QuickSight · Salesforce CRM · Amazon Vendor Central · CRM & Performance Dashboards · AI-led Buyability & Analytics Tools