My career began in fashion merchandising, where I learned the mechanics that most commercial careers skip: sourcing, inventory planning, and how a product actually moves from a factory floor to a customer's hands. Working across brands at BRZEE, Samrat Gems, and Sportsqvest gave me a ground-level education in what makes stock sell — and what makes it sit.

Over time, my curiosity shifted to the commercial side of e-commerce: how pricing, assortment, customer behaviour, and operational discipline combine to move a P&L. That took me to Meteor APAC, growing marketplace sales 30% across Amazon, Myntra, and Flipkart, and then to Nykaa, where I spent nearly four years across two very different worlds — men's grooming and beauty, then women's winterwear fashion.

At Nykaa I took on end-to-end category ownership: annual operating plans, Open-to-Buy budgets, pricing architecture, brand partnerships, and the weekly rhythm of reviews that keeps a category honest. The result I'm proudest of: 40% revenue growth in men's grooming, in one of India's fastest-growing beauty segments.

From there, Amazon — managing EU vendor relationships through Joint Business Planning, contribution margin work, and weekly business reviews. Today, at All Things Baby, I manage international brand portfolios across D2C, marketplaces, quick commerce, and offline retail.

I enjoy solving problems that sit at the intersection of data, customer experience, and commercial growth. Whether launching brands, improving profitability, or building scalable business mechanisms, I believe sustainable growth comes from better decisions — backed by data, and executed with strong cross-functional collaboration.