Insights
Notes from inside the category.
Practical writing on how categories actually grow — drawn from nine years across Amazon, Nykaa, and India's marketplace ecosystems.
July 2026 · Vendor Management
Building Better Vendor Relationships Through Joint Business Planning
A JBP is not a negotiation document. It's the difference between a vendor who takes your calls and a vendor who builds with you. What a year of EU vendor planning at Amazon taught me about doing it properly.
Read the article → July 2026 · Marketplace GrowthFive Marketplace Metrics Every Brand Should Track Weekly
Most brands review sales weekly and everything else quarterly. That's backwards. The five numbers I put on every weekly business review, and what each one is really telling you.
Read the article →