Helping brands grow through commercial strategy and data-driven category management.
I scale categories by combining commercial thinking, customer insight, marketplace expertise, and disciplined execution — across beauty, fashion, grooming, and baby care.
Building brands across India's leading commerce ecosystems.
Complete commercial ownership, not task execution.
Commercial Category Management
Full ownership across assortment, pricing, inventory, profitability, and customer experience — from annual planning to weekly execution.
Marketplace Growth
Scaling brands across Amazon, Nykaa, FirstCry, Tata Cliq Luxury, quick commerce, and D2C channels with platform-specific playbooks.
Vendor Partnerships
Long-term strategic relationships built through Joint Business Planning, structured performance reviews, and commercial negotiation.
Data-Driven Decisions
Turning dashboards, customer insight, and operational metrics into decisions that move revenue, margin, and availability.
Cross-Functional Leadership
Aligning marketing, supply chain, finance, CRM, operations, and merchandising behind one commercial plan.
P&L Ownership
Managing business performance across revenue, contribution margin, inventory health, pricing, and operational KPIs.
A repeatable operating rhythm.
The same mechanism that runs a good Weekly Business Review runs a good category: understand, plan, execute, measure — then do it again, better.
Understand the business
Study category performance, customer behaviour, and commercial opportunity before touching a lever.
Build the right strategy
Optimise assortment, pricing, inventory, and vendor partnerships against a clear annual plan.
Execute cross-functionally
Coordinate marketing, operations, finance, merchandising, and supply chain on one calendar.
Measure and improve
Track the metrics weekly, find the gaps, close them, and raise the bar for the next review.
Proof, with numbers attached.
Scaling Men's Grooming at Nykaa
Delivered 40% category revenue growth across grooming, skincare, and fragrance by improving assortment strategy, pricing architecture, inventory planning, and campaign execution while strengthening brand partnerships.
Context: men's grooming was among Nykaa's fastest-growing businesses, in an Indian market projected to grow from $2.6B to $5.5B.
Building Seasonal Fashion Categories
Owned the women's winterwear category end to end — Open-to-Buy, Annual Operating Plan, replenishment strategy, and inventory optimisation to maximise a short, high-stakes season.
Context: Nykaa Fashion grew GMV 27% YoY in FY2024, led by women's apparel.
Driving Vendor Growth at Amazon
Partnered with international vendors to improve buyability, contribution margin, Net PPM, and supply-chain performance through structured Joint Business Planning and weekly reviews.
Context: vendor-level P&L management across Amazon's EU marketplace.
Business leadership across functions.
Throughout my career I have partnered with stakeholders across the business to align commercial priorities, improve execution, and drive measurable outcomes. My work regularly involves close collaboration with:
The working toolkit.
Marketplace
Analytics
Planning
Let's build the next growth story.
Open to senior roles in category management, marketplace growth, business strategy, commercial excellence, and brand management.